NSW Showrooms Reimagined

Process

Coming in with little spatial design experience, Vizcom was a tool that came in handy to visualize the creative. Before that, extensive research was involved to identify pain points and appropriate creative direction over the course of 5 weeks.

*These documents were approved to be publicly shared.

Sketchbook research containing information from interviews, brainstormed creative, and layout sketches

Timelapse of prompting in Vizcom. Over the course of 8 weeks, I learned how to implement creative concept and spatial design thinking to visualize final showroom executions, pulling material from internal Nike archives and published online sources. I learned how to problem solve for diminishing quality over multiple generations to create high-fidelity final output.

Concept Branding

Concept Narrative Direction

Moodboard 1 showcases the vibe, spatial approach directions.

Moodboard 2 shows material choices, color, and more narrative storytelling.

Material creative that tells the story of the narrative direction.

Reimagined customer journey showroom experience.

Designing the showroom to be flexible to adapt to seasonally changing priorities, which was a key challenge in the brief.

A screenshot of the work done in Vizcom over the course of the project.

Ellina Jung

BFA Communication Design May 2027Last updated: 09-2026

BFA Communication Design
May 2027
Last updated: 09-2026